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DAM Best Practices | Courses
Gistics Network


Academy of Digital Asset Management

Hi, I’m Michael Moon, CEO of GISTICS, the innovation think tank behind the DAM Best Practices Survey and this microsite.

Perhaps we have met at an industry conference on digital media or customer engagement, or have joined our LinkedIn Group, Masters of Digital Assets (aka MoDA), the leading social networking community of innovation leaders, subject matter experts, enterprise DAM managers and executives, masterclass practitioners, and technologists?

Let me introduce one of the most innovative and effective ways of mastering the art, science, and daily management of Digital Asset Management.

As the Editor-in-Chief for the Journal of Digital Asset Management (since 2005) and head of the world’s first research firm to cover (continuously since 1995), my team and I have more than 15-years experience in all aspects of DAM—from basic requirements gathering, system specifications and vendor selection to start-up, staff placement, and operational governance.

However, unlike traditional research and consulting firms, GISTICS has pioneered the modeling and transfer of user best-practices, using these capabilities:

  • Primary research of the industry’s most productive users and DAM service groups
  • 200-plus in-depth interviews with advanced DAM users and practitioners
  • Organizational design of best-of-class DAM service groups
  • Skills-capabilities models for key staff positions of a DAM service group
  • The most recent advances in online collaboration and task-based learning techniques
  • Peer tutoring of busy professional in social networking workspaces, and
  • Masterclass facilitation of service-innovation projects

In more concrete and specific terms, we have reverse-engineered over 100 successful DAM operations and programs, breaking down complex projects into small, easily learned chunks—the basic modules and programs of the DAM Academy.

Introductory Tutorials

Offered through Henry Stewart Events, the following half-day tutorials provide an excellent “get to know us” introduction:

  • Introducing Digital Asset Management MORE | GO TO
  • Introducing Metadata and Taxonomy for DAM Professionals MORE | GO TO
  • Buying and Deploying DAM Systems MORE | GO TO
  • Advanced Metadata and Taxonomies for DAM Professionals MORE | GO TO
  • Managing Enterprise DAM Operations MORE | GO TO

CIO/CTO Masterclasses

Offered through Clarion Events at Digital Content Monetization 2010 the following:

  • Transformational Strategies for Customer Engagement: Futureproofing the technology roadmaps of media, entertainment, and publishing enterprises MORE | GO TO

Basic Courses

Offered as an online course through the Fielding Institute, a fully accredited online university and its online certificate program, Masters in Media Psychology and Social Change:

  • Fundamentals of DAM (online 10-week course) MORE | GO TO
  • Fundamentals of Metadata and Taxonomy (online 10-week course) MORE | GO TO

Offered in a blended classroom and online course through GISTICS:

  • Fundamentals of DAM for Content and Marketing Professionals MORE | GO TO
  • Fundamentals of Metadata and Taxonomy for Content and Marketing Professionals MORE | GO TO

User Practicum

GISTICS and its affiliated sponsors, offer immersive three-day workshops in the SF Bay Area and Amsterdam. User Practicum entails hands-on set-up and use of a live digital asset management and integrated rich-media workflow system (courtesy of our sponsor Assetlink and others) with a six-month prepaid subscription included

  • Quick Start of DAM for Marketing MORE | GO TO

Placement and Support

GISTICS and its affiliate, The Chase Group, offer the following staffing and temporary work services:

  • HR requirements package for DAM professionals
  • Recruitment and placement of full-time employees or right-to-hire contractors
  • VP or Director, Enterprise DAM
  • Manager, DAM Service Group
  • Administrator, DAM Applications and Databases
  • Digital Asset and Content Processing Specialists
  • Rights Clearance Specialists
  • Content Workflow Analyst
  • Master Librarian and Taxonomist
  • Performance support of key DAM staff
  • First 90-days of a DAM program
  • Peer-practitioner program

Service Innovation Packages

  • Buying your first DAM
  • Onsite planning workshop
  • Full-service project
  • Migrating legacy DAM systems
  • Vendor selection and project set-up
  • Content migration services

For more information about Academy of Digital Asset Management, or its courses or services, please contact us.