What is DAM?
Digital Asset Management or DAM constitutes a business strategy for maximizing the value from existing and reusable media components:
- Reducing acquisition and production-related costs
- Speeding time-to-market of content, packaged goods, and marketing communications
- Increasing the inventory of high-quality media products and marketing communications of global supply chains.
Organizations often deploy their first DAM as image portal for a creative services or marketing group, improving the productivity of content creators and producers.
Global marketing organizations deploy their first DAM as a media-services platform, enabling hundreds or thousands of internal staff and external partners search large libraries of photos, marketing collateral, presentations, and video clips and transform select items in resized or customized versions.
However, unlocking the value of DAM requires more than a technology delivered as a project.
Are you more than a bit curious about what will maximize the value of your digital assets and DAM systems?
Hint: Best practices of DAM play a large role.
Wikipedia on DAM
Digital Asset Management (DAM) constitutes a productivity-enhancing practice that speeds the retrieval, use as-is, or transformation of digital media files into more useful or fungible forms.
DAM consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets—digital photographs, animations, videos, and music.
Digital asset management entails the use of computer software and/or hardware systems that aid in the downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting digital files.
Generally an “asset” represents a digital file and description of the contents and property rights of associated with the digital file.
The term “essence” refers the content of a digital asset and generally constitutes the highest resolution and fidelity representation.
The term “Metadata” refers the description of an asset; the description depth may vary depending on the needs of the system, designer, or user.
Metadata can describe the actual content or file properties, the subject matter of the content, the means of encoding/decoding (e.g. JPEG, tar, MPEG 2), the provenance or its history to point of capture, ownership, rights of access, as well as the file’s predefined standards and template for metadata such as Dublin Core and SCORM.
If reading this makes sense to you, and you’re willing to invest about 15 minutes completing our survey, you’re ready!
Who’s behind this research effort?
The DAM Survey of Best Practices 2010 represents the collaborative efforts these groups:
GISTICS, an innovation think tank, the first to coin the term, “digital asset management”, and publisher of more than 40 white papers on DAM and related technologies.
Masters of Digital Assets or MoDA, a worldwide social networking community of innovation leaders, subject matter experts, enterprise DAM managers and executives, masterclass practitioners, and technologists—now more than 3600 members who exchange insights, professional introductions, and best-practice tools.
Journal of Digital Asset Management, the only practitioner journal addressing DAM and related topics of marketing operations, publishing supply chains, and advanced metadata.
Fielding Institute, the oldest and largest fully accredited online university with doctoral programs from School of Media Psychology and Masters in Media Psychology and Social Change
Henry Stewart DAM Conferences, the first and largest industry conference dedicated to DAM
Digital Content Monetization from Clarion Events, the only senior-executive event dedicated to customer engagement, digital rights management, DAM, and syndication in Film, Sports, TV, Publishing, Games and Music.
What topics does the survey address?
The DAM Survey of Best Practices 2010 takes about 15 minutes to complete, addressing these key topics:
1. Industries using DAM: Media-producing sector, General enterprise sector
2. Your Roles in DAM: Type of firm, User skill level
3. IT delivery modes: Type of DAM system; Licensed software or service; Named vendors; Level of customization; International languages
4. System maturity levels: Current phase of maturity; Geographic service areas
5. DAM services group: Company size; DAM services personnel; Librarian’s qualifications; Metadata access
6. DAM operations management: Types documentation; Training support; Management reporting
7. DAM inventory: Numbers of assets by type
8. DAM services: Use cases; Asset handling procedures
9. Metadata: Policies and maintenance; Standards; Tagging accountabilities
10. Rights and clearances: Policies; Activities
11. Reporting and Analysis: Types of reports; Analytic outputs
12. Industry events and resources: Conferences; Blogs
Take a few moments right now
Click SURVEY now, and begin mapping your experiences in DAM to the new best practices model.
Free report of findings
In appreciation for sharing your time and thoughts with us, we will provide you with complimentary access to the full benchmark report as soon as we publish it (a $499 value).
We promise to keep individual responses strictly confidential, and will only use your data in aggregate, source-independent form.
We look forward to hearing from you, and greatly appreciate your time and participation.
Michael Moon , CEO, GISTICS
John Horodyski , Vice President, Learning, Professional Development, & Client Services, GISTICS Inc.
Daniel Luper, Conference Manager, Henry Stewart DAM Conference
Dannie Albanese , Research Analyst, GISTICS, and Doctoral Candidate, Fielding School of Media Psychology
GISTICS Network
Masters of Digital AssetsMasters of Digital Assets or MoDA constitutes a worldwide social network of executives in charge of building and operating digital asset management systems. |
Best Practices SurveyMasters of Digital Assets or MoDA This annual survey represents the collaborative efforts of the following groups: Masters of Digital Assets, the worldwide social-networking community. Journal of Digital Asset Management, the Fielding Institute, the oldest and largest accredited online university and students of their Masters in Media Psychology and Social Change. Henry Stewart DAM Conferences, the first and largest industry conference dedicated to DAM. Complete survey today and get a free report! MORE |
DAM AcademyThe Academy of Digital Asset Management provides the fastest, most effective way of mastering DAM, using blended and task-based learning methods, peer-tutoring, interactive workspaces, and “sand box” user accounts of actual DAM Systems. Using an integrated learning roadmap, marketing, publishing, or rich-media content professionals get: • Clear next-action steps leading to greater performance and visibility. • Relief from knowing how to reduce daily surprises and unreasonable demands. • Confidence that comes with building bridges to the community of practitioners and potential employers or partners. • Optimism about your future career prospects in the burgeoning international field of digital asset management. Courses starting soon! |
GISTICS
GISTICS constitutes an innovation think-tank that speeds the development of operational capabilities of DAM and customer engagement—how firms create and transform content into customer experience and how firm attract, serve, and keep profitable customers for life.
Often, this entails perfecting existing processes and systems of clients, adding catalytic elements of insight, humor, and performance-support systems that maximize benefits and return on investment. New clients of GISTICS typically begin with one or more of the following projects or programs
• Building operational business plans for enterprise DAM service operations
• Benchmarking business case performance and return on investment of DAM system
• Migrating legacy DAM and media management systems to next generation platforms
• Recruiting full-time and contract DAM professionals
• Delivering DAM-user training to marketing and publishing professionals
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DAM Academy
22. Sep, 2010
- Masters of Digital Assets 22. Sep, 2010
- GISTICS 22. Sep, 2010
- Best Practices Survey 22. Sep, 2010
- Survey Findings 2010 21. Sep, 2010
- DAM Survey 2010 exceeds expectations! 15. Nov, 2010
- Best Practices Survey 22. Sep, 2010
- GISTICS 22. Sep, 2010
- Masters of Digital Assets 22. Sep, 2010
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DAM Academy
22. Sep, 2010

